Marketing

I started a new job last week. Before I have a POV, this is the checklist I run: the goals, the customer, the market, the competition, what's working.

Four strange things started happening to my posts this summer. So I went digging through what LinkedIn has actually published about its feed. There was no summer update. There was an eighteen-month rebuild nobody announced.

People keep asking why juliedx.com doesn't look AI-designed. Because AI didn't design it. It executed a brand I built first. The full process: interrogation, pressure-testing, voice, visual territory, and a locked system, with every prompt to run it yourself.

It's not you. In 2022, a remote marketing director had roughly 1,200 open roles with ~290 applicants each. Today: 389 roles, ~1,100 applicants each. About 92% of your odds are simply gone. Here's the data, and what I'd do about it.

Six months, 70 recruiters and hiring managers reaching out first, starting from 3,500 followers. What the data says works, what doesn't, and why the KPI matters more than the tactics.

On paper I'm a big-company person. I've been a builder the whole time. Twenty years of the story my resume never told.

Your data lives in a handful of tools that don't talk to each other. Here's how to pull it into one dashboard that answers the questions you actually have, plus the prompts to build your own.

Put your own expertise into a free AI tool that becomes a version of you: a lead magnet, a second opinion, a taste of how you think. The talk I gave, written up, with the four exact prompts to build your own.

Six months of inbound job leads came from LinkedIn posts I didn't write from scratch. Here's the skill file that captures my voice, the process to build your own, and the exact skill to copy or download.

A landing page audit tells you what's actually wrong with the page and what to fix first. Here's what a real audit checks, why ChatGPT isn't a standard you can defend, and the compliance lens regulated pages need.

I tracked 172 of my own LinkedIn posts during a job search. The hooks, cadence, and post types that drive profile views from people who hire, and the one metric that lies.

Most landing page audit checklists grade formatting. A real audit names the root cause. Here's the six-step process that tells you what's actually killing conversions.

After seven years marketing in healthcare, here are the questions I learned to raise about a landing page before it went live, and the people to bring in for the answers a checklist can't give you.

Strong front door, busy floor.

Strong page. Sharpen the top.

Strong brand, scattered focus.

Strong front door, thin path

Strong store, sleepy front door.

A real LandingPageDx run, unedited, on juliedx.com's own page. The grade, the problem, the fixes.