Essays and strategic takes.
Longer-form thinking on marketing, diagnostics, and the work behind JulieDx.
I spend maybe an hour a week looking for jobs and still see more of what's actually open than people who scroll their feed every day. The Boolean search strings, the right ATS platforms to target, and the automated company-list sweep I use.
A landing page audit tells you what's actually wrong with the page and what to fix first. Here's what a real audit checks, why ChatGPT isn't a standard you can defend, and the compliance lens regulated pages need.
After seven years marketing in healthcare, here are the questions I learned to raise about a landing page before it went live, and the people to bring in for the answers a checklist can't give you.
Most landing page audit checklists grade formatting. A real audit names the root cause. Here's the six-step process that tells you what's actually killing conversions.
I tracked 172 of my own LinkedIn posts during a job search. The hooks, cadence, and post types that drive profile views from people who hire, and the one metric that lies.