Turn your expertise into something people can try, and prove you’re the answer before they buy.

What it does for you

• It shows instead of tells. You prove what you know by answering someone's exact situation, without ever having to talk to them. That lands harder than anything you could say about yourself.
• Your leads show up warm. Everyone who finishes tells you what they need, so you're following up with context instead of a name and an email address.
• It catches people who aren't ready to talk yet. Someone who'd never book a call will run a quick tool. Now they're a lead instead of a visitor who left.
• It makes you the expert. You gave someone something useful before you asked for anything, and that changes how they see you.

You don’t need to know what to build

You don’t need a tool idea. Bring your business and what you want more of, and I work out what to build: what it asks, what it tells people, and what makes someone want to run it in the first place. Then I build it and test it until the answers hold up. You don’t touch code, logic, or quiz design.

The proof it works

You don’t have to imagine this. My tools are live on my site, go run one.

• The marketing graders. Paste a landing page or a marketing email and get a letter grade plus the one real problem to fix. Free, and you get the answer before I ask you for anything.
  LandingPageDx →EmailDx →DirectMailDx →
• The LinkedIn findability check (JobSearchDX). It scores how easily recruiters can find you for the jobs you actually want. It's the first tool I ever charged for.
  Run it →
• The ROI tool. It puts a real dollar figure on what a weak page is costing you, so the problem stops being a hunch.
  Run it →
• The profile tool. Not just a LinkedIn profile check. It's for fractionals who want to be seen as a real fractional, not a job seeker.
  Run it →
• StakeholderDx. The fun one. A Mad Lib generator that fires back a comeback at whatever a stakeholder just told you, and still quietly captures emails while people play.
  Run it →

Yours gets built the same way, pointed at your business and your customer instead of mine. If anything, with more care, because it’s yours.

What I hand you

• The finished tool, tested for accuracy and ready to put on your site.
• The code, yours to keep and host anywhere. No lock-in to me.
• Lead capture wired in, so every run becomes a contact with context attached.
• A handoff doc, so you or your developer can run it without me.

Optional, if you want them: I can set up your CRM so leads land where your team already works and manage it for you, keep hosting and maintaining the tool after handoff, and help you get people using it.

How it works

What it costs

Tell me what your business does and what you’re trying to grow. I’ll tell you what I’d build.