I’m Julie Irving, a healthcare marketing leader. I figure out why people aren’t engaging, then I build the strategy that fixes it.
I don’t fit neatly in a box, so I named the work myself: Diagnostic Marketer, hence the Dx on this site. A Diagnostic Marketer starts with the why. Why members ignore the mailer, why patients stall at signup, why a good program can’t get anyone in the door. The budget, the channels, and the creative come after the diagnosis, and they work better because of it.
These are six case files so you can see that work for yourself.
Diabetes prevention enrollmentEveryone blamed the messaging. The signup flow was losing them.~4x enrollment conversionGLP-1 launchThe pressure said brand-first. The audience wanted treatment.~15,000 new subscribers“It's Me, The Flu”Institutional reminders got ignored. A voice got read.Flu shots up 3%, test vs controlCOVID test kit rapid responseA COVID surge doesn't wait for a campaign calendar.700,000+ kits orderedCancer Care NavigatorPrivacy rules meant the outreach could never name the diagnosis.96% of members said we helpedJulieDxOne diagnostic method, rebuilt as software, marketed solo.751,000 organic LinkedIn impressions
More results, one line each.
- A missing eligibility field, found and fixed: about 5M members recovered for outreach at Elevance Health.
- 100+ member communications rebuilt at CarelonRx: call volume down about 50%, escalations down about 70%.
- A home delivery pilot that broke a VP stalemate, then scaled to millions of members.
- $1.5MM in program funding secured for clinical product marketing in 2023.
These are the problems I take on as consulting work. If one of them looks like yours, start here. My LinkedIn is current if you’d rather look there first.