Sam Rivera, targeting Senior Marketing Manager (Lifecycle and Retention) roles at digital health companies.
Your profile isn't surfacing for these roles yet.
Sam is findable as a general Marketing Manager but will not surface in filtered recruiter searches for the senior lifecycle roles in these job descriptions. The gap sits in three places: the headline, the About section, and the Skills list. The fixes below close it in order of impact.
You’re a 58. With all six fixes applied, this profile lands in the low 80s.
Fix these now
Wording problems with real evidence behind them. Copy, paste, done.
Replace your current headline with the text below.
Recruiters searching for lifecycle and CRM marketing roles will not find you if those words are not in your headline. Both of your target JDs use "lifecycle" in the title itself.
Replace your first two About sentences with the text below.
Your About section reads as generalist. Recruiter keyword search scans this section; "lifecycle," "segmentation," and "retention" each appear in both target JDs and none appear in your current About.
Add these skills, in this order, and pin the first three.
LinkedIn's recruiter filters match on the Skills field directly. You list 3 skills today; profiles that surface for these roles typically list 15 or more, led by the exact terms above.
Edit your current position title (the job entry, not just the headline).
Recruiters filter on position titles. Your actual scope covers lifecycle work; the title should say so. This stays honest: it describes what you do, not a promotion you didn't get.
Replace your top two bullets in the current role.
- Manage email marketing campaigns
- Work with the design team on creative
- Own email and SMS lifecycle programs for 40,000 patients: onboarding, reactivation, and appointment reminder journeys
- Built the segmentation framework the team uses for every send; repeat bookings up 18% since launch
Numbers and program names are what make a recruiter stop scrolling after the search surfaces you. Use your real numbers; these are placeholders shaped like the ones that work.
In your Open To Work settings, replace "Marketing Manager" with these titles.
Open To Work titles feed the recruiter search index separately from your headline. Yours currently repeats the title you have, not the titles you want.
Disagree with a fix? Push back and make it defend itself.
It has your full profile and both job descriptions. Here is one exchange from Sam’s report.